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MEET THE Es | HOW WE MIX BUSINESS AND FRIENDSHIP

February 23, 2017

MEET THE Es | HOW WE MIX BUSINESS AND FRIENDSHIP

Many of you may not know that BLNDN co founders, Erika and Elisa have been friends since the first day of high school, (just 20 short years ago) and have been business partners for the last 10. How do they make it work without killing each other? Let's ask them...

For us, doing business with your best friend comes down to one thing - Balance. Cultivating the aspirations that we share, and supporting the values that make us different. If we had all night and a bottle of wine, we could talk your ear off, but in lieu, here's the short version of how we make business and friendship work. 

We communicate

We have a similar communication style, direct and immediate. We say what we are thinking and don't let things stew. We've had our share of disagreements, it’s inevitable when you're running a start up and are under as much stress as we are, but we always talk it out within a day or two and move on. 

We're good at different things (and we enjoy doing those things)

When it comes to strategy, we plan collaboratively, but when it comes down to execution we divide and conquer. And we're not afraid to give each other props.... 

"Elisa's brain is like a sponge. She has an incredible technical ability that goes right over my head. This woman taught herself to code in a month and can manage advanced graphic design work without any formal training. It's quite incredible." -Big E

"If something needs to be done, ask Erika. If she agrees to it then consider it accomplished. She treats her relationships like gold and everyone that every comes into contact with her likes her and trusts her. It's 100% genuine and pretty remarkable." - little e

We separate work and personal

Personal stuff isn't by any means off the table in our office, but it is limited. When we do get to spend time together outside of work, work talk is forbidden! (ok, ok we try our best...)

We give each other a break 

It’s hard for both of us to be out of the office at the same time, so we make sure to give each other a few days every so often to unplug and enjoy time with our families. Nothing going on at work will ever be more important than downtime with our husbands and kiddos (of the two legged and of the four legged kind).

Bottom Line

If we've learned anything over the last 20 years, it's that you should always do business with people you trust, admire, and who make you laugh. Running a startup is not an easy ride, but treating your partner with respect and compassion should always be easy.  

Questions, comments, wanna meet for a bottle of wine? email us at founders@blndn.com. Xo, The E's 


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