How do our founders, Erika and Elisa take care of their blonde? Learn about (and shop!) the E's favorite products below.
"For me, the ashier the better! I spend a TON of time in my colorist’s chair, which also equals, yup…a ton of damage. Even the slightest hit of yellow ruins my day, which is why I shampoo everyday with Brighten You and follow with our ammonia and peroxide free toner Tone You. I have super fine hair but a lot of it, so Nourish You conditioner is the perfect amount of moisture without weighing my hair down or looking greasy halfway through my day. I ALWAYS ALWAYS ALWAYS finish with Save You on my damp hair before I blow dry to protect against the heat and give me extra softness, shine, and bounce. I’m totally addicted to Keep You Dry Shampoo. I use it for texture on clean hair, but it also helps soak up the oils throughout my day. - Erika, Co-Founder and "Big E"
"Different day, different shade! For me, you never know what color I’ll walk out of the salon with. One thing I can count on is my BLNDN regimen to keep my ever-changing locks from falling out of my head. Quench You is my go to shampoo with a super thick lather, reparative properties and extra shine. I alternate Nourish You conditioner and Repair You mask for extra hydration to keep my hair soft and shiny so that I don’t need to wash everyday (I have two children… moms out there, you understand…). Save You is a must whether I air dry (see “two children” above) or blow dry. If I do happen to get a night out with the hubs, I’ll finish off big sexy curls with Hold You hairspray."
- Elisa, Co-Founder and "Little E"
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