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MEET THE E'S | OUR BLNDN STORY

January 16, 2017

MEET THE E'S | OUR BLNDN STORY

The Problem

The first step is admitting you have a problem. The second, is actually doing something about it! As two chemically lightened blondes living in Southern California our problem was damaged, dull, dry hair as a result of bleaching. We also admit that we aren't going to stop bleaching!

The Lightbulb

Instead of dealing with another bad hair day, we decided to do something about it. In 2013, we teamed up with the top cosmetic chemists in Los Angeles, CA to figure out the reasons why bleach cause so much damaged, and to develop a solution so that we wouldn't have to stop going blonde. It was during this time that we realized that our problems weren't only from bleaching, they were also from aging. 

The Learnings

The damage that happens from chemical bleaching is the same damage that happens as we age and go gray. It's a much slower process, but it does result in the same woes - dryness, dullness and brittleness. Put simply, as we age, our hair becomes imbalanced. 

The Solution

By sourcing and blending naturally derived collagens, proteins and fatty acids, we created the BLNDN complex and added it to every product in our line. Each time you wash, condition and treat your hair with BLNDN it will become shinier, brighter and stronger. We stand behind our products because we created them to solve our own problems. If the first step is admitting you have a problem, the second step is solving it! 

XO, The E's 

(Founders Erika and Elisa) 

Take the BLNDN 10 wash challenge! Start with our Signature Regimen - cleanse, condition, treat for 10 consecutive washes - your hair will thank you 


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