Free shipping on orders over $40

Your Cart is Empty

We simply couldn't find hair care that could handle the damage we were self-inflicting with our constant lightening.
So we decided to create it.

We could never escape the viscous cycle of damage from blonding. Our hair was constantly in a state of disrepair. A dull, damaged, brassy mess. The problem was - we were not going to stop lightening. Our products restore balance. They make it stronger, shinier, softer and brighter. So go out and do your thing, we've got you covered.

Who are we?

Two unapologetic "bottled blondes" who won't give in. We bleach, highlight and fry our hair until the cows come home.

Why do we do it?

Because being blonde is part of our identity. There's something to be said about walking into a room and automatically being labeled as a dumb blonde, but then defying expectations when you open your mouth.

What were we missing?

We couldn't find hair products that allowed us to be blonde without the damaging side effects. Our color looked great, but our hair looked fried.

How did we do it?

Science - top chemists, targeted ingredients, and thousands of blonde guinea pigs (the human kind, thanks ladies!)

Where do I start?

Start with the BLNDN Signature Regimen. Just give us 10 washes, your hair will thank you.


(BLNDN Co-Founders, peroxide addicts, and BFF's for 20 years)






Become a #BLNDNbabe in a click!

Join and get members-only access to our weekly product highlights!