We could never escape the viscous cycle of damage from blonding. Our hair was constantly in a state of disrepair. A dull, damaged, brassy mess. The problem was - we were not going to stop lightening. Our products restore balance. They make it stronger, shinier, softer and brighter. So go out and do your thing, we've got you covered.
Two unapologetic "bottled blondes" who won't give in. We bleach, highlight and fry our hair until the cows come home.
Because being blonde is part of our identity. There's something to be said about walking into a room and automatically being labeled as a dumb blonde, but then defying expectations when you open your mouth.
We couldn't find hair products that allowed us to be blonde without the damaging side effects. Our color looked great, but our hair looked fried.
Science - top chemists, targeted ingredients, and thousands of blonde guinea pigs (the human kind, thanks ladies!)
Start with the BLNDN Signature Regimen. Just give us 10 washes, your hair will thank you.
(BLNDN Co-Founders, peroxide addicts, and BFF's for 20 years)