For your platinum, white, or silver hair, use this deep violet shampoo with every wash. Free of harmful sulfates and parabens, BRIGHTEN YOU provides a glorious lather and cuts the brass without drying out the hair strand.
To keep your light locks extra bright, use this toning rinse with every wash. TONE YOU is a deep purple rinse with intense shine properties. There is nothing like it on the market. Use TONE YOU after you cleanse and before you condition for immediate elimination of brass and a shine so bright that your friends will need sunglasses.
NOURISH YOU is the weightless conditioner that you’ve been waiting for. The BLNDN complex nourishes and penetrates the strands immediately. No need to leave it in, just apply a few pumps and rinse. Results are deeply nourished locks and softer, smoother hair after the very first use.
Since you wash your hair less often, use KEEP YOU to revive 2nd day hair in an instant, or give clean hair some much needed texture that you can still run your hands through.