BRIGHTEN YOU is a deep purple reparative shampoo that cuts brassy tones without drying the hair. BRIGHTEN YOU is sulfate and paraben-free, so it's safe to use every time you shampoo!
To banish brassy tones, use at least twice weekly. Wet hair, lather and rinse. Follow with TONE YOU for extra toning, or REPAIR YOU for intense conditioning and damage repair.
CAMELLIA LEAF EXTRACT
Reduces oxidative stress and boosts catalase production. Softens hair, aids in overall moisture retention, and restores hair’s natural sheen.
BAOBAB SEED PROTEIN
High in Vitamin C. Aids in damage recovery, deeply nourishes, reinforces strands for improved strength, and conditions for softer, smoother hair.
Unique source of essential fatty acids and Pro-Vitamin A. A natural alternative to silicones that provides luster revival and makes hair visibly more luminous.
POMEGRANATE SEED OIL
High in antioxidants and vitamin content. A revitalizing, and strengthening natural oil that restores hair strands and provides a powerful boost to cell regeneration.