THE STORY

BLNDN was born out of pure necessity.

Many of you couldn't find hair care that addressed the issues you were facing.

THE PROBLEM

Damaged, dull, dry and lifeless locks were a constant problem for us. As chemically lightened blondes, we knew that bleaching our hair caused damage. We also knew we weren’t going to stop. What we didn't know was that we weren't the only ones dealing with these problems.

THE DISCOVERY

It’s called oxidation. It turns out that as we age our hair actually bleaches itself from the inside out – which is why it turns gray and the structure of the hair changes – becoming damaged, dull and dry. So, whether you lighten by choice or your hair lightens as you age, oxidation is happening to you.

THE SOLUTION

The BLNDN complex is a combination of naturally derived ingredients that are clinically proven to combat the damage caused by oxidation – whether though chemical lightening or natural graying. We address the issues at the structural level and bring your hair back to health.

BLNDN gives you back your strong, shiny soft locks and lets you do your thing – whether that’s rocking your natural gray, going for that edgy platinum pixie, or playing up those sexy balayaged waves. Whatever you do, do it with confidence.