Damaged, dull, dry and lifeless locks were a constant problem for us. As chemically lightened blondes, we knew that bleaching our hair caused damage. We also knew we weren’t going to stop. What we didn't know was that we weren't the only ones dealing with these problems.
It’s called oxidation. It turns out that as we age our hair actually bleaches itself from the inside out – which is why it turns gray and the structure of the hair changes – becoming damaged, dull and dry. So, whether you lighten by choice or your hair lightens as you age, oxidation is happening to you.
The BLNDN complex is a combination of naturally derived ingredients that are clinically proven to combat the damage caused by oxidation – whether though chemical lightening or natural graying. We address the issues at the structural level and bring your hair back to health.
Hi my name is Elisa, and I’m a Changeaholic. I have just a few constants in my life, blonde hair, triple shot lattes, two adorable (inexhaustible) kids, and breakfast tacos. Other than that- I like to keep it fresh. I am a fully-fledged "outside-in" constantly striving for that precise shade of ashy blonde, however, on the business side of things, my insatiable thirst for innovation lends to more of an “inside-out" attitude where creativity constantly drives progress. My professional philosophy is to live each moment with enthusiasm and unmatched determination. Don’t be afraid to bring your "out-of-the-box" concept to the table, and we’ll work together to bring it to life.
Hi, my name is Erika, and I’m a Rebel. Looking back, 33 years of spontaneity and challenging the status quo has taken me on some amazing journeys. Despite my affinity for the new and exciting, one that has always remained consistent is my desire to motivate others through passion and optimism. Unapologetically an “outside-in” blonde, with an edgy pixie cut, it’s probably no surprise that I have an “outside-in” attitude towards business as well. My professional philosophy is that passion and drive builds great companies. Follow your passion, engage driven people, and great things will happen.