The burnout is real, fam, and it sounds like you need a little boost. We heard your call and put together the Bold Blonde kit specifically for you, and your active, on-the-go, never sleep lifestyle. Repair, strengthen, and maintain that gorgeous hair no matter where your adventures take you.
Shampoo: BRIGHTEN YOU is our deep purple reparative shampoo.
Safe to use with every wash (2X/week min), try it in lieu of your "ordinary" shampoo to cut down on brassiness, especially for you sun lovers. Retain moisture and hydrate your locks with plant essentials found in our natural BLNDN Complex. Start small, leave it on for a short amount of time, and see your color transform.
Treatment: After shampooing, use REPAIR YOU twice weekly to repair damage after bleaching or coloring and make your hair stronger and softer.
Toner: We added our awesome TONE YOU into this kit because, let's face it - platinum hair is where it's at (and this is how to maintain it). After shampooing with Brighten You (and before conditioning), use Tone You to eliminate brassy tones and bring out the shine. Remember: less is more. Try small amounts first, and if you notice your hair turning "dirty" or even slightly "green," scale back.