XO VAIN | Platinum Blonde Breakage: These Products Are the Next Best Thing to Gluing Your Hair Back Together

"It's like a system designed to give your hair a good baseline. This are not a ‘styling product’ kind of line – its more like a good skincare line – its not the make-up you enhance your natural beauty with, its what you use to maintain your natural beauty. Almost like how you get a facial every month, and a maintain good skin care regimen…only its your hair."