Free shipping on orders over $40
0

Your Cart is Empty

DEAR ALLURE...

April 14, 2016

DEAR ALLURE...

If you're keeping up with your favorite beauty mags this month, you may have stumbled across the Allure article that claims that anti-aging is a ploy used by marketers to promise youth in a bottle. The article, which concludes with the sentiment that perhaps not all companies are out to "dupe" us, suggests that while these "are great products", they're not 'anti-aging' per se. Instead, Allure maintains, they are merely "really good versions" of their formula.

But we're here to set the record straight. We won't stamp any of our products with anti-aging, because we think the science speaks for itself. Here's the skinny:

As we age, oxidation takes a serious toll on our locks through the buildup of Hydrogen Peroxide. And even if you're not a bottle blonde, you're not exempt from the big bad HP; it also comes with time, genetics, and (yep, you guessed it)... age. When this oxidation takes place, dull, brittle and weak hair strands replace your once strong and supple locks.

The BLNDN complex reverses the harmful effects of oxidation that inevitably take place as we age. So, anti-aging? No. Reversing damage? You're darn tootin', we are. We make strands, shiny, strong and bright again by repairing the structural integrity of the hair follicle. 

The BLNDN complex is science in a bottle, and took us many years, lots of science, and much coffee to finally master. Each BLNDN product is a carefully crafted combination of all-natural, enhancing ingredients that are clinically proven to combat the structural damage caused by oxidation-- regardless of whether the root of the damage is lightening, the aging process, or genetics. 

Anti-aging? Nah. Not per se.

 


Leave a comment

Comments will be approved before showing up.


Also in BLNDN MOMENTS

BLNDN Babe Spotlight - Artist & 40+ Model MaryAnn Elizabeth
BLNDN Babe Spotlight - Artist & 40+ Model MaryAnn Elizabeth

March 13, 2017

We're thrilled to share our new bi-monthly feature with you that we're calling the BLNDN Babe Spotlight. As one of the only professional hair care brands owned and operated by women, this feature highlights women trailblazers in the beauty and fashion industry. We hope that their stories inspire you as much as they do for us!
Read More
CURLY GIRLS REJOICE! BLNDN LOVES YOU
CURLY GIRLS REJOICE! BLNDN LOVES YOU

March 07, 2017

Hey Curly Girls! Just because us straight haired gals are envious of your fresh & fun locks, doesn't mean that we don't love you. BLNDN products are great for curly hair and if you're ready to embrace those natural, bouncy curls, we've got your back.
Read More
EVERYTHING YOU NEED TO KNOW ABOUT GOING PLATINUM
EVERYTHING YOU NEED TO KNOW ABOUT GOING PLATINUM

March 02, 2017

The popularity of platinum, icy white and mermaid hair all over instagram has us all wanting to look like Daenerys Targaryen or one of Jem's Holograms. The truth is, going platinum is much more complicated than you might think....
Read More
Become a #BLNDNbabe in a click!

Join and get members-only access to our weekly product highlights!