Don't you fret, little miss. QUENCH YOU and BRIGHTEN YOU can stay right where they're at in your shower caddy, and you're going to have to look elsewhere for your hair not acting itself. Fortunately, this one's been cracked as an old wive's tale; and one that we can chalk mostly up to marketing.
There are several factors that affect the way our locks react to washing after a while, but according to an article by Marie Claire released yesterday, none of them are shampoo.
"A shampoo does not stop working because your hair gets used to it," says celebrity stylist Cynthia Alvarez. She explains, "If your shampoo stops giving you the results you want, the condition and needs of your hair have most likely changed, or the season may have changed—it's more humid, the sun is stronger, or the air is drier. Your state of health or hormone levels may also be different from a recent illness or your monthly cycle."
Marie Claire also revealed that changes to our hair may also be a result of water pressure, your shower head, or the amount of minerals and chlorine in the water.
The level of mineral deposits coming out of your shower head plays a significant role in damaged hair. If you live in an area with high levels of mineral deposit, it's likely causing all of it to be chilling in your mane, making your locks super thirsty and extra prone to damage. Water with high levels of mineral deposits- often referred to as "hard water"- also keeps hair from being able to absorb moisture.
Since it's not likely that you're ready to start packing boxes and move to a soft water area, there are two ways you can combat hard water. First and foremost, invest in a water filter. It's not exactly inexpensive, but your hair will thank you in the long run.
In the meantime, combat brittle hair caused by hard water with BLNDN QUENCH YOU- the shampoo with a little cleanse and a lot of softness without the parabens and sulfates. Lucky for you, your hair won't get used to it.
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