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WHAT HAPPENS TO YOUR HAIR ON THE SEIS DE MAYO?

May 05, 2016

WHAT HAPPENS TO YOUR HAIR ON THE SEIS DE MAYO?

An often misunderstood holiday, Cinco de Mayo, or the 5th of May, is the date observed to commemorate the Mexican Army's unlikely victory over French forces at the Battle of Puebla. In solidarity with our close neighbors, the holiday has been celebrated in California since 1863, and often incorporates celebrations of Mexican heritage and culture. 

For many of us, this means enjoying tacos and margaritas after a long day at work. (Woot, woot!) And while it's no secret that a round of tequila shots will leave our skin looking puffy and dried out in the morning, what we may not have considered is that it has the same effect on our hair. As it turns out, it's not just our mugs that need moisture; our manes will be extra thirsty tomorrow, too.

Alcohol is a diuretic, so it accelerates dehydration, causing our hair to feel and appear dry, extra brittle and significantly older the next day.

"Alcohol can negatively affect our hair in multiple ways," Dr. Robert Dorin, hair specialist and medical director of True & Dorin Medical Group in New York City, told our friends (and fans) over at Byrdie. "Our hair requires constant nourishment, and healthy hair relies on how hydrated our bodies are. Consuming excessive alcohol can leave hair dry and brittle." 

Furthermore, dehydrated hair becomes extra prone to the breakage and split ends we've worked so hard to fight after salon visits. Are you ready to give all of that up? 

As usual, babes, BLNDN has your back.

For morning after repair, wash immediately with QUENCH YOU Quenching Shampoo to give your extra-thirsty locks a little cleanse and restore the moisture that's been depleted after a long night of margarita slamming. Follow with NOURISH YOU Nourishing Conditioner to restore vibrancy to your lackluster locks.

But what your hair is really thirsting for, and most importantly to let your locks absorb, is REPAIR YOU, the ultra thick formula repairs serious damage after the abuse tonight. With the highest levels of the BLNDN complex, REPAIR YOU gives all of the shine, strength and softness your post- Cinco de Drinko hair craves without the weight.

If you've yet to stock your shower caddy with BLNDN, don't fret- there's still time to order, and saving your locks a little late is better than never. With our lightning speed shipping, your locks may have to wait until the Siete de Mayo... but they'll be thanking you, nonetheless.

Have fun tonight, BLNDN babes, and don't forget to get your own Seis de Mayo kit here.

xx,

Team BLNDN


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