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SAY WHAT? HUFFINGTON POST TALKS OXIDATION

May 09, 2016

SAY WHAT? HUFFINGTON POST TALKS OXIDATION

If you've been keeping up with hair news today (lucky for you, we did it for you), you may have caught the Huffington Post article published this morning that discusses contrasting types of hair coloring. The article also weighs the damage of bleach and highlights compared to permanent and semi-permanent color, in which Trichological expert Elizabeth Cuannane Phillips explains the role that oxidation plays in a bleached mane.

The article explains, "bleach and highlights remove color from your hair by the process of oxidation," to which Phillips adds, “Oxidation decolorizes the pigment in your hair shaft, which is why bleach will turn your hair almost white if it’s left on for too long. Very bleached hair often gains a yellow tint, becausekeratin (the protein your hair is made of) is naturally a pale yellow. Hair needs to be tinted as well as bleached for the platinum blond look. It’s impossible to make your hair a lighter shade without the help of a bleaching agent...all of which are called oxidizing agents." 

Whichever way you dye, however, dying your hair is prone to permanent damage, breakage. A woman after our own heart, Phillips adds, “While this is true, we’re not suggesting you don’t do it, but rather to be aware of how to take the proper steps to hydrate and care for your hair afterwards.”

True to our namesake, we agree. Let's be real- we love our stylist, and we love our color. And we're never going to let either go. That's why we created the BLNDN complex: damaged, dull, dry and lifeless locks were a constant problem for us. As chemically lightened blondes, we knew that bleaching our hair caused damage. And we also knew we weren’t going to stop.

The solution? Damage control. Repair those locks with REPAIR YOU Repairing Mask, the ultra thick formula that repairs serious damage after the abuse we’re going to keep inflicting... (let’s be real.) With the highest levels of the BLNDN complex, REPAIR YOU gives all of the shine, strength and softness your abused hair craves without the weight. To repair damaged and imbalanced locks, use at least twice weekly to fight the damage caused by oxidation altogether.

Because let's be honest- we know there's lots of coloring options out there. And we also know that we chose bleach a long time ago. But guess what? You can have your cake and eat it, too.

(We do.)

xx,

Team BLNDN

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