June 29, 2016


If you're a hair-loving beauty maven and avid hair blog reader like we are, you may have caught the article posted by InStyle today about how to protect your hair from summer damage. The mag suggests wearing a swim cap, donning a hat, and washing your hair less often. We think they may have left something out (ahem, BLNDN).

The article explains, "If you plan on spending quite a bit of time in a chlorinated pool, then opt for a swim cap, specifically alycra one. Too much chlorine in pool water can cause hair loss and wearing alycra swim cap will protect it while still being gentle."

The second best option? InStyle suggests, "When you're not in the pool like the mermaid you are, wear a hat. Protect your scalp from those harsh UV Rays... or accept the consequences."

We hate the thought of running away from chlorine and U.V. (We refuse to be slaves to damage!), and while we're all for chic floppy hats by the pool in the summer, and reviving our second day hair with KEEP YOU dry shampoo, we think we have a better option for your summer locks...

What to do? Leave the floppy hat at home, babe...and the swim cap especially. We're talking about a new kind of protection here. It's time to stock that pool bag with your BLNDN faves.

We're the only line dedicated to reversing damage after it's already taken place, but bonus points if you can catch it before it ensues. Here are a few tips to care for your hair pool-side:

  • Wash every other day withQUENCH YOU to moisturize locks that have been dried out in the heat all day. 
  • In between washes, revive second day hair with dry shampoo. TryKEEP YOU to absorb oil and add volume without washing. 
  • If you're on a longer pool-side getaway (lucky you, babe!), you'll need to use a deep conditioner at least once a week to repair the damage that the chlorine and sunshine are depleting. REPAIR YOU restores the strength and softness your abused hair craves without the weight. (Because the last thing you need on vacation is a deep conditioner that's going to suck out all of your volume. You have Instagram photos to take!)
  • After swimming, you'll need to banish the green tint blonde hair takes on after a good swim or jacuzzi sesh. Bring your TONE YOU with you; it's our deep purple rinse with intense shine properties. Use TONE YOU after you cleanse, and before you condition, for immediate elimination of brassiness, chlorine-iness, or any other color thatjust. shouldn't. be there. (Like green tones. Yuck!)

Don't run from chlorine, babes. You have BLNDN.



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