October 17, 2016


So, what is a lob? A lob can be thought of as a long bob (ahem...hence, the Lob) and it's been popping up on red carpets and carpool lanes alike in recent days-- and doesn't seem to be losing momentum anytime soon. Some stylists claim it's the one hairstyle that looks good on every face shape; others claim it's the most low-maintenance cut they've ever had. And in these scorching/sweaty summer months, we L.O.V.E. low-maintenance. 

Here at BLNDN, we're super envious of J. Law's icy snow queen vibe at the screening of X-Men Apocalypse in London. It's the perfect combination of the low maintenance cut and gorgeous blonde color that we've been craving all summer.

If you're considering going icy blonde this summer, you'll need to fight brass with a deep violet purple shampoo like BRIGHTEN YOU, the only purple shampoo on the market that's actually good for your hair to use daily

The darker a purple shampoo is, the more powerful the brass banish; partly why the lush violet hue of BRIGHTEN YOU is so successful at its job. BRIGHTEN YOU is the sulfate-free, paraben-free purple shampoo that provides a glorious lather and cuts the brass without drying out the hair follicle. 

You'll also want to follow your BRIGHTEN YOU regime with TONE YOU, our purple toning mask by BLNDN. You'll use TONE YOU after you cleanse with BRIGHTEN YOU.

TONE YOU also has an impressive resumé. Inside, you'll find extracts of Camilla Leaf, Baobab Protein, Murumuru Butter, and Pomegranate Seed Oil- all which make for a delightful, subtly floral aroma, and super strong, beautiful locks! TONE YOU keeps us yellow-free and super blonde, and our color couldn't live without it.

For a icy blonde lob that just won't quit, keep it fresh with your fave BLNDN products!


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