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A HISTORICAL DAY FOR BLONDES: DUMB BLONDE STEREOTYPE OFFICIALLY SQUASHED

March 23, 2016

A HISTORICAL DAY FOR BLONDES: DUMB BLONDE STEREOTYPE OFFICIALLY SQUASHED

Here at BLNDN, we've decided that today, March 22nd, 2016, should be dubbed Blonde Independence Day.If you haven't heard, The Ohio State University has officially quashed the dumb blonde stereotype. Over. Kaput. Dead. #byefelicia

(Insert lots of party emoji's here.)

We secretly found the study today, which was published on Economics Bulletin. (You know, because we were looking at smart stuff. Smart blonde stuff.)

The Ohio State University has been conducting a study over the course of the last few months, testing the IQ of different hair colors via a clinical study group of 10,878 individuals.

The results? According to the study, caucasian women with natural blonde locks had an average IQ score within 3 points of brunettes, redheads, and women with black hair. And while we can't yet claim that we're significantly smarter than redheads and brunettes, we can prove that we're certainly not dumber. (Small victories.)

The study conducted showed results of light-haired women showing an average IQ of 103.2- higher than those with brown hair with an average IQ of 102.7, and an IQ level of 101.2 for women with red hair and 100.5 for those with black hair. (Umm... duh! We could have told you that!)

Research scientist Jay Zagorsky conducted the Ohio State University study, and explains that while no one intentionally takes blonde jokes seriously, his research has found that the dumb blonde stereotype has subconscious social implications, and can result in an impact hiring, promotions and other social situations. Zagorsky goes on to explain that such a study was necessary to conduct.

He explains, "Are blondes really dumb? The question is important because intelligence is a trait many firms seek when hiring. If blonde women are incorrectly perceived as less intelligent than women with other hair colors, then blonde women might be sorted into lower paying and less mentally taxing jobs than they have the ability to handle."

Although we can't say the news is shocking...we did kind of figure this out when we created the BLNDN Complex. We like you, Dr. Zagorsky... like, a lot.

On behalf of blondes everywhere...thank you.

And of course we have to say it, because it feels so good...

Told you so!

xx,

TEAM BLNDN


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