If you're anything like us, you read the ingredients text on the side of any beauty product you plan to apply to your hair. Often times, it's scientific mumbo-jumbo. (Like, what the heck is Methylcholorisothiazolinone?) At BLNDN we pride ourselves in using only the highest quality plant-derived emollients in our line - like the ultimate in shine: Murumuru butter.
Murumuru butter is actually our co-founder Erika's absolute favorite ingredient in the BLNDN Complex. We love everything that goes into our much-loved recipe. It's tough to pick a favorite, but she swears by this one, and so do we.
Because it's jam-packed with vitamins and minerals, Murumuru helps nourish both the strands and scalp, making it the ideal treatment for dry and brittle hair.
Murumuru also contains a significant amount of moisture-sealing properties thereby keeping hair softer for longer. Unlike oils, Murumuru actually is more effective in coating the hair cuticle due to a higher proportion of polyunsaturated fats, which oils typically do not contain enough of.
Blonde and gray hair is extremely hard to keep shiny. Most blondes reach for the heavy oils to make their hair shine, but since blondes naturally have finer hair, those oils just weigh the follicles down. BLNDN is formulated to be extremely lightweight, while still packing a punch.
Murumuru Butter is our secret weapon to aid in shiny, healthy hair. This luster reviver is a natural alternative to commonly used silicones in products. Murumuru butter is clinically proven to make blonde hair visibly more luminous.
Compared to a placebo, murumuru made blonde hair over 13% shinier after just one treatment, and 25% shinier after three.
The BLNDN line works in the same way - you'll see immediate results, but the longer you consistently use the line, the stronger your results are. After three weeks, your hair will look and feel like it did before the damaging effects of oxidation ensued.
So shine on you crazy diamonds!