Having trouble choosing between QUENCH YOU, Quenching Shampoo or BRIGHTEN YOU, Brightening Shampoo? Truth is they both have the same damage repairing qualities. The difference? A deep dark purple pigment. If you're still a little unsure, we'll walk you through it! Read More
As modern women, we are expected to do it all, and most of the time, we do.
Often at the expense of our own self-care & confidence. A few years ago, we saw an opportunity to make a difference. So we started small, in a place that’s close to our hearts. Our heads. As blondes, our hair is more than just a color, it’s part of who we are.
We can't make it all go away... but we can help you fight them. Read More