WHAT BRIGHTEN YOU CAN DO FOR YOU

If you're considering going lighter for summer, you're not alone. After the gray days of winter are behind us, most blondes are itching to shed the winter blues for a fresh, bright color.

But it matters not if you're changing your shade to platinum, strawberry, caramel, or bronde; if you're lightening, there's one thing all newly lightened blondes have in common...

We get brassy.

That's why our summer must-have is BRIGHTEN YOU, the only purple shampoo that's actually good to use daily. 

The darker a purple shampoo is, the more powerful the brass banish; partly why the lush violet hue of BRIGHTEN YOU is so successful at its job. BRIGHTEN YOU is the sulfate-free, paraben-free purple shampoo that provides a glorious lather and cuts the brass without drying out the hair follicle. 

So, what's inside BRIGHTEN YOU?

• CAMELLIA LEAF EXTRACT | Camellia Leaf Extract reduces oxidative stress (aka damage), and boosts catalase production. Camellia also softens hair, aids in overall moisture retention, and restores hair’s natural sheen.
• BAOBAB SEED PROTEIN | Baobab Seed is high in Vitamin C and aids in damage recovery, deeply nourishes, and reinforces strands for improved strength.
• MURUMURU BUTTER | Murumuru is a unique source of essential fatty acids and pro-Vitamin A. Murumuru butter is also a natural alternative to silicones that provides luster revival and makes hair visibly more luminous.
• POMEGRANATE SEED OIL | Pomegranate is high in antioxidants and vitamin content. A revitalizing, and strengthening natural oil that restores hair strands and provides a powerful boost to cell regeneration.

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