If you're considering going lighter for summer, you're not alone. After the gray days of winter are behind us, most blondes are itching to shed the winter blues for a fresh, bright color.
But it matters not if you're changing your shade to platinum, strawberry, caramel, or bronde; if you're lightening, there's one thing all newly lightened blondes have in common...
We get brassy.
That's why our summer must-have is BRIGHTEN YOU, the only purple shampoo that's actually good to use daily.
The darker a purple shampoo is, the more powerful the brass banish; partly why the lush violet hue of BRIGHTEN YOU is so successful at its job. BRIGHTEN YOU is the sulfate-free, paraben-free purple shampoo that provides a glorious lather and cuts the brass without drying out the hair follicle.
So, what's inside BRIGHTEN YOU?
Shop BRIGHTEN YOU
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