WHAT HAPPENED WHEN THE BEAUTY EDITOR OF REFINERY29 WENT FROM BRUNETTE TO PLATINUM IN ONE DAY?

July 10, 2016

WHAT HAPPENED WHEN THE BEAUTY EDITOR OF REFINERY29 WENT FROM BRUNETTE TO PLATINUM IN ONE DAY?

When we caught wind that Maria del Russo, beauty editor for Refinery29, had an appointment to transform her brunette locks to stark platinum in one appointment, we had no choice but to send her a big box of BLNDN. (We considered it our homework.)

With a transformation so dangerous, Maria's hair was in for an oxidative beating for the books.

Maria admits her panic sat in when she sat down in the salon chair. "Did I make the right decision? Would my hair fall out? What if I turned into a hideously ugly beast?"

Thankfully, we knew that having BLNDN in her corner would help ease her jitters.

The result? 

Maria explains, "It's been about two weeks since I went blond, and I am loving the change. My hair has lightened a touch, and I now have some dark roots, but I'm really digging where it's taken my look. I got a second haircut from Wes that accentuates my natural texture. I've also been experimenting with a ton of new products. And I already have some favorites — story coming soon!"

As it turns out, REPAIR YOU, our deep conditioning mask, was one of Maria's saving graces for her newly bleached locks, landing front and center on Refinery29 in an article titled The Products You NEED For Platinum Hair

refinery29 blndn

"On the day when I tone my hair — usually a Sunday, so I can take my time — I also use a mask. So far, my favorite is this one from BLNDN. In five minutes, the ultra-thick, hydrating cream revives my strands and makes them feel completely unprocessed. It strengthens and softens with the help of camellia-leaf extract (which fights oxidation — a platinum blonde's worst enemy) and pomegranate-seed oil."

As if that weren't cool enough, Maria's hair loved BLNDN so much that it was the only line to have two products featured in the article. Our Balancing Cream, SAVE YOU, also stole the show. 

"The most interesting thing about platinum hair is how much product it can actually hold. I used to skip leave-in conditioners out of fear that they'd leave my locks greasy and heavy. But SAVE YOU has become my beauty BFF. I work it into towel-dried hair, and it leaves my brittle, dry strands pliant and quenched."

Thanks for the love, Maria! We're so excited you're blonde, but even more excited that you're a BLNDN babe.

xx, 

Team BLNDN 


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