May 01, 2017


If you're under the impression that BLNDN's purple products are only for bleach blondes looking to eliminate brass and yellow tones, you've got it all wrong babe! The truth is, brunettes everywhere are using (and loving) our purple products just as much as our blondes are. 

Why Purple? 

Purple shampoo and rinses, as we know, help banish brass in general. Many brunettes, especially those looking for a cooler brunette shade, face the same orange warm tones in their hair-- Why do orange tones happen? Well, there are a few reasons, coloring & lightening, UV rays from the sun, even the minerals in our water contribute. 

Chicago brunette and Lifestyle Blogger Sofi of Sofi Said So admits that purple products are amazing for her brunette locks! "I have very dark natural roots and then I have lighter balayaged ends. Brighten You and Tone You keep my natural color looking bright and shiny and my blonde ends from getting brassy. No need for two shampoos because BLNDN products are natural and leave your hair hydrated and beautiful!!" 

How Do Purple Products Work? 

So, how do purple shampoo's actually work? If you take a look at a color wheel, you'll notice that purples and blues are the exact opposite of yellow and orange.

When you apply purple shampoo to brunette hair with a bit of brass, the lighter yellows and oranges are neutralized by the opposing purple pigment that is temporarily deposited on the hair. The deeper the violet hue, the stronger the toning properties... which is why BLNDN's purple products are such a deep violet tone. 

2 purple options: Beginner and Advanced 

If you're new to purple products, we recommend starting with our Signature Regimen with BRIGHTEN YOU purple shampoo. It's a sulfate-free, paraben-free shampoo with a glorious lather, a to-die-for scent, and brass-fighting properties with more girl power than Charlie's Angels. It's also the only purple shampoo on the market that's actually beneficial for your hair to use daily - it never dries the hair strand and is loaded with our BLNDN Complex for shine, strength and softness. 

If you need to eliminate some serious orange tones, add on BRIGHTEN YOU's superhero sidekick, TONE YOUour deep violet rinse. Use this rinse at least twice weekly. Apply from scalp to ends, leaving on 3 to 5 minutes, depending on desired toning level. Rinse thoroughly.

Are you a BLNDN babe using purple products on brunette hair? You're not alone... and we'd love to see it. Use the hashtag #BLNDNbabe for a chance to be featured! 


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