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COOL FOR THE SUMMER: JOIN BLNDN HQ FOR OUR HEAT-FREE CAMPAIGN

June 22, 2016

COOL FOR THE SUMMER: JOIN BLNDN HQ FOR OUR HEAT-FREE CAMPAIGN

It's officially summer, which pretty much means we've hit that wonderous time of the year when it's just too damn hot to do anything. Cooking, turning on the coffee pot, exercise of any kind, and really just moving in general are basically  nopes for the remainder of summer.  And if you're a female anywhere in the world, you know that a bathroom with two or more hair appliances plugged in gets hotter than skinny jeans in Alabama in about 0.3 seconds... and unbearable after about 5.

When it's 100 degrees out and the humidity is scolding us like she's karma's personal assistant, the last thing any of us wants to do is blast our hot heads with the heat of seven hells-- also known as the hairdryer.

(And seriously, get out of here, cool blast button. You're literally not even helping.)

And don't even get us started on our flat iron or curling wand. It's just not happening.

Here at BLNDN, we're welcoming with open arms our new heat-free campaign, Cool for the Summer. Every day here at BLNDN HQ, we're not picking up our hot tools once. Because with products like ours, we don't need them anyway!

Join us by ditching your hot tools and pick up your BLNDN- by fall, our hair is going to be so freakin' healthy.

Here are a few fool-proof ways to style hair without the heat to stay cool for the summer, and don't forget to use the hashtag #BLNDNcoolforthesummer to share your heat-free styles with us!

COOL FOR THE SUMMER: BLNDN HEAT-FREE CURLS

  • Wash hair and condition hair with a nourishing shampoo without a lot of weight, like NOURISH YOUPat dry with a towel, but not all the way through. Sopping wet hair is less than ideal to retain a wave, but slightly damp locks are perfect for creating waves.
  • If you can, avoid reaching for the hair dryer, as this will dry the hair too quickly and ultimately end up straightening your locks.
  • Apply a penny-sized dollop of SAVE YOU Balancing Cream onto wet hair to ensure the outcome here is tame waves. Comb through with a wide-toothed comb.
  • Starting with a small section, pinch hair by the ends and twirl it just like you would swing a jump rope. (It's all in the wrists!) Keep twirling until your hair looks like a Red Vines—but don't let it go just yet.
  • Coil the section into a tiny bun and give it one or two scrunches.
  • Spray with BLNDN HOLD YOU  hairspray to set, then release after a few seconds.
  • Repeat all over entire head, without making the pieces all the same size. Some small, some large-- it makes for great texture! Use HOLD YOU continuously to set coils. Let air dry.

COOL FOR THE SUMMER: BLNDN HEAT-FREE WAVES

  • Spray your paddle brush with your KEEP YOU Dry Shampoo and brush through wet hair from scalp to ends.
  • Let air dry. This will create soft and piece-y texture that will last all day!
  • For a soft hold, spritz with HOLD YOU Holding Hairspray.

COOL FOR THE SUMMER: BLNDN HEAT-FREE STRAIGHT HAIR

If your hair is of the frizzy or natural tendencies, try this heat-free trick instead of plugging your straightener in.

  • As soon as you get out of the shower, apply SAVE YOU Balancing Cream from roots to ends.
  • Part your hair in a deep side part and brush around scalp with a paddle brush- the way you would spin a globe.
  • Keeping hair tight, pin hair down with crease-free pins (NOT wavy bobby pins) all around your head. Continue until all of your hair is pinned flat and tight around your head and let dry naturally.

We can't wait to see your Cool for the Summer looks, BLNDN babes!

xx,

Team BLNDN


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