August 22, 2016


When we created BLNDN, it was never intended to be just for blondes- historically, they're just the worst offenders of damage, and typically the hair type that requires light weight care. But because the damage of oxidation happens to all of us as we age, any hair type can benefit from our line.

As New York stylist Ellin LaVar (whose celebrity clientele includes Angela Bassett, Naomi Campbell, Whitney Houston, Iman, Serena Williams, Venus Williams, and Oprah, just to name a few) explains, "Look for products that describe the texture of your hair- not the color of your skin."

Pressed, relaxed, natural, and curly hair have one thing in common: they all crave moisture. More specifically, naturally curly hair needs chemical-free moisture- and lots of water. Curly textures tend to be the most vulnerable to dryness and breakage because the bends in natural hair make it difficult for natural oils to work their way down the hair shaft. 

The BLNDN Complex is in every one of our products and consists of the highest quality natural plant derived emollients to treat your hair: Camellia Leaf, Baobab Seed, Pomegranate Seed Oil, and Murumuru Butter- making BLNDN the perfect line for the job.

When you take away the chemicals, perfumes, dyes, and all the other harsh ingredients that strips hair of its natural oils and moisture, you’re left with frizz-free, soft and shiny locks. Additionally, BLNDN is incredibly lightweight and contains NO harmful sulfates (the detergents that cause corrosion on our hair follicles, hair loss, and gradually deteriorate our hair's natural oils. Yuck!)

LaVar suggests lathering with a moisturizing shampoo designed for normal or dry hair, and following with a moisturizing conditioner. QUENCH YOU and REPAIR YOU, our moisturizing shampoo and lightweight conditioning mask can be a match made in heaven for coarse hair. They were both designed to give thirsty locks a little cleanse and a lot of softness without the harmful sulfates or weight. SAVE YOU, our leave-in Balancing Cream, will further repair damaged, dull, and brittle hair with just a few drops.

That being said, sometimes thicker or coarser hair might like to add extra oils that normally weigh finer hair down. We're designed to be as lightweight as possible, because you can add, but you can't take away. So once you get your hair feeling less damaged from the foundation up, you can add whatever extra styling products you'd like. 

BLNDN is also color safe. Our natural ingredients make it gentle on the hair and scalp. We support natural or chemical color in your hair, and WON'T disrupt any type of Keratin, Brazilian, or straightening treatments. 

What are you waiting for, BLNDN babes? Click on over to shop- we're SO excited you're here.


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