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IRF4 GENE: SCIENTISTS CONFIRM GRAY HAIR A RESULT OF GENETICS

August 17, 2016

IRF4 GENE: SCIENTISTS CONFIRM GRAY HAIR A RESULT OF GENETICS

Over the course of the last few months, we've been hearing more traction about the correlation between genetics and gray hair. As we know, oxidation occurs due to salon visits and time- but could genetics also play a role?

The answer has been confirmed: Yes.

According to a March 2016 press release published by Health.com, scientists have recently linked the gene IRF4 with gray hair. According to the discovery's CNN coverage, the research involved studying "hair types and genomes of more than 6,000 people living in five Latin American countries."

The March 2016 discovery of the IRF4 gene isn't a shock to many- but it's the first time scientists can either confirm or deny.

In short, IRF4 is a gene that most likely disrupts the chemical that produces melanin pigment (or color) in the hair follicle. According to the CNN article, "Graying happens as follicles gradually stop producing the pigment that gives hair its color, a process that happens at different rates for different people."

The scentific mumbo jumbo boils down to this: it's one more reason you need to fight the effects of oxidation on hair. As we've stressed before, oxidation happens because of one of two evils: peroxide or age. But now, there's a third culprit, threatening the locks of many otherwise healthy heads of hair.

What to do? Our answer (shocker) is still BLNDN.

The BLNDN complex is science in a bottle, and took us years to finally master. Each BLNDN product is a carefully crafted combination of skin-care grade naturally derived emollients enhancing ingredients that are clinically proven to combat the structural damage caused by oxidation, regardless of whether the root of the damage is lightening, the aging process, or genetics. Fast forward five years down the road- hair that would otherwise be lifeless and damaged due to oxidation is protected with BLNDN.

One more reason to BLNDN. We'll let you decide from here.

xx,


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