It's Thirsty Thursday, babes! At BLNDN, Thirsty Thursday is all about quenching our locks.
Here's the thing; we know damage. Damaged, dull, dry and lifeless locks were a constant problem for us. As chemically lightened and aging blondes and grays ourselves, we knew that each salon visit (and the years flying by) were wreaking havoc on our locks. But we also knew we weren’t going to stop.
We also have recently learned that aging hair is actually bleaching itself from the inside out, adding to the existing damage we were already inflicting on ourselves in the salon chair.
So we set out to find the root of the problem (no pun intended) so that we could stop it in its tracks.
It’s called OXIDATION. And as it turns out, as our aging locks turn gray, the structural integrity of the hair changes as well; becoming damaged, brittle, dry. (Blah.) So, whether you lighten by choice or your hair lightens as you age, oxidation is happening to you.
And until now, there was nothing you could do about it.
We're so excited to introduce you to our BFF and standing Thirsty Thursday date. Meet QUENCH YOU, the quenching shampoo made specifically for blondes and grays who need intense hydration and shine without the weight.
QUENCH YOU is the shampoo of your dreams; everything you want, and nothing that you don’t. QUENCH YOU is a thick, luxurious lather without parabens and harmful sulfates. The BLNDN Complex adds intense shine and hydration to oxidized hair without the weight; a cashmere-soft shampoo for even the most discerning shampoo junky.
Along with the creamy texture, and the omg-it-smells-like-heaven aroma of QUENCH YOU shampoo, you also get a thick, luxurious lather without all the nasty sulfates and parabens. In other words, it's everything you want and nothing you don’t... how's that for a Thirsty Thursday?!
Between chemically lightening our hair, the aging process, and our heat styling, oxidation happens... and so does damage. Join us in our Thursday tradition (actually every day) and lather up in our journey to get healthy and hydrated. QUENCH YOU is a Thirsty Thursday tradition that's here to stay!
Using a quarter sized amount, massage gently into scalp through ends. Rinse thoroughly and repeat if necessary. Follow with your favorite conditioner (our fave is obviously BLNDN's NOURISH YOU).
But we aren't just talk; we have the clinical results to back it up. After just one use, the participants in our third party clinical trial reported:
100% improvement in softness
100% improvement in shine
97% improvement in dryness
94% improvement in the appearance of damage
100% inability to stop touching their hair
Do you love your QUENCH YOU shampoo? We'd love to hear!
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