May 16, 2016


I think we can all agree that purple shampoos are having a moment right now. And let's be honest; there's a lot of them on the market. But what makes one purple product different than the next? Well, not much... unless it's BRIGHTEN YOU Brightening Shampoo or TONE YOU Toning Rinse by BLNDN.

The truth is, we're the only line that incorporates Baobab seed into our purple products, BRIGHTEN YOU and TONE YOU, our purple shampoo and rinse, respectively. We've been rockin'Baobab Seeds in our BLNDN Complex since the beginning, but recently other products are catching on to their power.

However, we're still the only line incorporatingBaobab into our purple 'poos and rinses, since every product in our line is formulated with our BLNDN Complex, where Baobab seeds take residence as one of four key ingredients: MuruMuru Butter, Pomegranate Oil, Camellia Leaf Extract also present to support the Baobab.

Baobab Seeds are clinically proven to nourish, protect, condition, strengthen, and repair damage to lifeless hair, and have been proven in the BLNDN Complex to spur the following effects:
  • Superior damage recovery and anti-aging properties
  • Intense protection from ultraviolet stress and heat, including such from hot tools
  • Deeply nourishing for greater manageability
  • Instantly conditioning for a softer, smoother feel in just one application
  • Reinforcement of hair strands for improved strength and long-term repair

    Baobab seeds are a botanical source from Africa that stem from the Adansonia tree, known as the tree of life to the locals; a long-standing African landmark that is said to give strength, health, and good fortune, due to its ability to withstand harsh climates.

    Baobab seeds are natural andsustainable, and our baobab supplier partners with PhytoTrade Africa. In addition to the seeds being a sustainable protein, the sale of them also supports the local, rural community it is sourced from.

    Baobab is clinically proven to improve elasticity by a 10% change (compared to pre-coloring) and strength by a 14% change in hair after bleaching, dying, and heating, as compared to the use of a placebo.*
    Baobab continues to be a star of the BLNDN complex, and has been truly the credit to our third party clinical trials that have proven 100% improvement in shine and softness after just one use.
    But don't just take our word for it. Try the magic for yourself.
    Team BLNDN

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