WHAT'S IN YOUR BLNDN? SPOTLIGHT ON BAOBAB SEEDS

I think we can all agree that purple shampoos are having a moment right now. And let's be honest; there's a lot of them on the market. But what makes one purple product different than the next? Well, not much... unless it's BRIGHTEN YOU Brightening Shampoo or TONE YOU Toning Rinse by BLNDN.

The truth is, we're the only line that incorporates Baobab seed into our purple products, BRIGHTEN YOU and TONE YOU, our purple shampoo and rinse, respectively. We've been rockin'Baobab Seeds in our BLNDN Complex since the beginning, but recently other products are catching on to their power.

However, we're still the only line incorporatingBaobab into our purple 'poos and rinses, since every product in our line is formulated with our BLNDN Complex, where Baobab seeds take residence as one of four key ingredients: MuruMuru Butter, Pomegranate Oil, Camellia Leaf Extract also present to support the Baobab.

Baobab seeds are a botanical source from Africa that stem from the Adansonia tree, known as the tree of life to the locals; a long-standing African landmark that is said to give strength, health, and good fortune, due to its ability to withstand harsh climates.

Baobab seeds are natural andsustainable, and our baobab supplier partners with PhytoTrade Africa. In addition to the seeds being a sustainable protein, the sale of them also supports the local, rural community it is sourced from.