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Updated January 2019
The platinum, icy white and mermaid hair trends all over Instagram has us all wanting to look like Daenerys Targaryen... yes, we are counting the days until Game of Thrones comes back in April!
Truth is, despite the popularity, going platinum is much more complicated than you might think. Before we get too deep into bleaching, toners and lots of patience...if you haven't tried BLNDN yet, we're offering 20% off for first-time BLNDN customers. Use promo code BLNDN20 at checkout.
Now where were we...ahh yes, it could be our non-existent attention spans (thank you social media), the change of seasons, or our constant desire for new experiences, but about every 3 months or so we need a transformation.
The platinum bug bit us a couple of weeks ago when we saw Khloe Kardarsian has gone platinum. Then at the Golden Globes last night, Chris Messina goes platinum blonde for the red carpet.
And did you see Lady Gaga dyed her platinum blonde hair a shade of lavender to match her dress?? Well, we can't pull off Gaga, but we want that platinum. The beauty of a new hairstyle, cut or color is that typically in one afternoon, you can walk out of the salon a whole new person… that is unless, you're going platinum.
Photo: Dave Fisher/REX/Shutterstock
If you want to go platinum, you should first understand that the darker your hair, the more time and the more bleach it will take. If your hair is dark brown, most hairdressers will tell you that it’s going to take multiple sessions to achieve a platinum shade.
Unless you’ve booked an entire day with your colorist and are prepared to pay her for that whole day, you probably shouldn't get your heart set on walking out a Marilyn on your first appointment.
To put it in perspective, our girl here is naturally a dark blonde with warm undertones – generally referred to as a level 7 in the hair world. This means that on a scale of 1-10, 1 being black and 10 being platinum, she's only 3 levels away from her goal.
It should be easy, right?
Well, it took over 3.5 hours and multiple applications of bleach to get that perfect platinum shade.
As BLNDN is a haircare line specifically designed to protect and repair even the heaviest chemical damage, we felt that this was perfect opportunity to walk you through the experience, and the things you should consider, if you want to go platinum.
Coloring hair is a skill. Just because a hairdresser is amazing at cutting, doesn’t mean they’ll be experts in coloring hair. Think about it, a sculptor isn’t always a good painter, and a painter may not know how to sculpt.
With the increase in the use of social media helping stylists build their brands and show off their work, Pinterest and Instagram are great places to start when you want to find the right colorist.
Make a 5-10 min appointment with your stylist a week or so before your color service. This will allow your colorist to check out the quality of your hair and the current level of pigment.
If you’ve done a lot of processing in the past, your hair will be much more vulnerable to bleach than hair that hasn’t been chemically processed. If your hair is short, much of the processed ends may have been cut off. The longer your hair and the more processing you’ve done, the more complicated the process is. 
It's going to look brassy! The general rules is, the closer to a level 1 that you are, the more bleach you'll need and the longer it will take to get you to a level 10.
Often it will take 2 different bleach applications to get you where you want to be.
After you lift the hair and essentially "dissolve" the natural pigment of your hair, your hairdresser with need to deposit color back on the hair to neutralize the yellow brassy tones and give it a cool icy tone.
Toner is semi-permanent hair color, and typically is applied in the shampoo bowl. It lasts for about 5-10 washes, but can last longer if you wash sparingly, and use a color safe toning shampoo like Brighten You and or toning rinse like Tone You.
After a heavy chemical process, the hair continues to oxidize even days after you leave the salon, so make sure to care for your hair with the right products.
Bleach raises up the outer protective layer of the hair (think about the hair's outer layer like shingles on a roof) which keeps your hair’s natural moisture in, you will need to use shampoos and conditioners that do two things: 1) infuse moisture and proteins back into the center of the hair strand and 2) re-seal and strengthen the outer layer of the hair strand.
Be diligent about using the BLNDN Signature Regimen:
Bottom line, choose an experienced hairdresser and have realistic expectations.
Also, don’t forget that your hairdresser is a professional and her time is worth a lot, whether you were her only client that day, or she had 10 other appointments.
Just because the menu says “$200 for color” doesn’t mean that a 6 hour multi-process appointment should cost $200. Going platinum isn’t easy, nor is it cheap, but man it is worth it when the results turn out like this.
Remember, if you're new to BLNDN, use code BLNDN20 to save 20% today!
xoxo, Team BLNDN
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20% off for first-time BLNDN customers. Use promo code BLNDN20.
Leigh Ann Tyler
February 25, 2017
I think I met you at the Myrtle Beach hair show. Luckily my hair is a beautiful shade of platinum and silver naturally, but I use some of your products to keep it bright and shiny!