March 01, 2017


Hey BLNDN Babes, curious as to how BLNDN products makes blonde hair oh-so shiny?

Meet ingredient #2 in the BLNDN Complex, Murumuru Butter (say that 5 times fast!). Murumuru Butter is extracted from the seeds of a type of palm tree native to Brazil and we infuse it into every single one of our products. No wonder 100% of women who participated in an independent study reported a significant improvement in shine after using BLNDN's Signature Regimen just one time! Here's the breakdown of all of the benefits of Murumuru Butter. 

Shine for DAYS 

Blonde hair is hard to make and keep shiny, quite simply because light colors do not reflect light as effectively as dark colors do. Think of a freshly washed & waxed black car vs a white car... Murumuru butter acts as a natural alternative to silicone bringing intense luster back to blonde hair, even after you fry the crap out of it. 

Nourishes the hair and the scalp

Murumuru butter is loaded with vitamins and minerals thereby helping to keep the hair and scalp healthier for longer. This nourishing feature makes oil great for treating dry, damaged hair and for scalp health. Sayonara frizzy dry winter hair, hello soft shiny spring hair.

Penetrates & seals in moisture

Just like Baobab, Murumuru butter penetrates the hair cuticle to fortify hair from the inside and seal the outer cuticle. Murumuru butter does this better than coconut and jojoba oil because it has a higher amount of saturated fats and monounsaturated fats.

So, start with our Signature Regimen and shine on Babes! 

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