Purple shampoo addicts, let's admit it, we've all lathered up with the O.G. purple, Shimmer Lights by Clairol. Perhaps the beauty budget was a little tight, or you snagged it at your local Walgreens when you needed a quick fix.
Let us be clear that we NEVER like to speak badly about other products or brands (one of our brand values is "We don't compete with other hair products, we compliment") We DO want you to be informed about the differences and understand why BRIGHTEN YOU, BLNDN's purple shampoo is different. Because, knowledge is power and when we know about the products that we buy, we can make the best choices. So, here it goes...
BRIGHTEN YOU is free of all harmful sulfates. Shimmer Lights contains Sodium Laureth Sulfate and Sodium Lauryl Sulfate. Both of which are well know skin irritants, environmental pollutants and potentially carcinogenic. It also strips color, and dries out the hair, causing damage (split ends, breakage, frizz) or making existing damage worse. Double EW.
BRIGHTEN YOU, and every BLNDN product is 100% cruelty free. We love our fur babies more than life itself. Shimmer Lights is NOT cruelty free. Bunny Love.
BRIGHTEN YOU contains the most efficacious and effective hair protein on the market, Baobab protein. It does all kinds of amazing things (Check out our blog on Baobab). Most of your hair products contain proteins, and not all are created equal. Proteins are wonderful because they fill in the gaps in our cuticles, making our hair stronger, appear fuller and more resistant. Shimmer Lights contains Hydrolyzed Vegetable Protein, which penetrates and moisturizes but does little else. Be Picky.
Overall, higher quality ingredients in addition to toning is going to cost you a bit more. (BRIGHTEN YOU is $2.50 an oz and Shimmer Lights is $1.50 an oz) However, when you are committed to your blonde like we are, the investment that you make at the salon is well worth the few extra dollars to keep your blonde gorgeous, healthy and bright for up to 8 weeks longer, saving you time, money, and making you feel more beautiful and confident. That, right there babes, is why we want you to test it out for yourself. Start with our Signature Regimen, give us 5 washes and we guarantee you'll believe. If you decide it's not for you, no worries, we'll refund you 100%. No Questions.
Xo Babes, Stay Smart and Stay Beautiful.
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