August 29, 2017


There's a very obvious (and completely necessary) obsession with platinum maintenance out there these days, and for good reason. It seems like everywhere we turn, there's a new purple shampoo on the market. But if you've ever lathered up with BLNDN BRIGHTEN YOU, you can attest that we're pretty much masters in art of purple shampoo. And it's not just any purple-- it's like, really purple. Did you know that the darker the purple formula, the stronger it is at toning? (See? A method to our madness.)

Because BRIGHTEN YOU usually steals her spotlight (we get it, she's amazing!), we bet you didn't know that we have another purple in the BLNDN family- and she rocks even more. That's right; that little round pot of mystery is also a purple magician. We'd like to introduce you to TONE YOU. She's the Ethel to our Lucy. The Thelma to our Louise. The Romi to our Michelle. You get the idea.

So, what's the diff?

BLNDN BRIGHTEN YOU is the only purple shampoo that's actually beneficial to use on your hair every day. But TONE YOU is like the extra espresso shot in your morning coffee after a late night, banishing brass faster than you can say, "You're turning Violet, Violet!" (#momjokes)

Here's how you use TONE YOU 
  1. Shampoo your hair with BRIGHTEN YOU, or your shampoo of choice. 
  2. Apply a quarter size amount (or more depending on length) of TONE YOU from root to end until the hair is saturated. Leave on for 3-5 minutes. Rinse. 
  3. Apply a conditioner or mask from root to end. Leave on 2-3 minutes and rinse. We love our REPAIR YOU mask because it's super nourishing but doesn't weigh fine hair down. 
  4. Towel dry hair and apply 3-5 pumps of SAVE YOU to seal in tone & moisture and to protect your hair from heat and UV rays. 
  5. Style (or don't) as usual. Sometimes we blow dry, sometimes we air dry. Let's be real, we don't always have the time. 

TONE YOU also has an impressive resume. Inside, you'll find extracts of Camilla Leaf, Baobab Protein, Murumuru Butter, and Pomegranate Seed Oil - all which make for a delightful, subtly floral aroma, and super strong, beautiful locks! 

But perhaps the best part (we're kids at heart around here) is how much fun it is to use; like Gak for grown ups. It's so much fun to scoop out and plop on our heads, and feels so good when it's on top of our heads, going to town on our locks. 

Girl's night, anyone?!


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