None of us are safe from the damage that oxidation inflicts. So this week, we've rounded up our 5 products that our brunette besties are using, loving, and benefiting from.
While tousled locks are fabulously effortless, getting your ideal tousled mane is all about using the right technique. So bust out that flat iron; here's a step-by-step!
In light of the Easter holiday today, we found the perfect bun for churchin', egg huntin', and mimosa slammin'. Meet this week's Sunday Bun day: the Bow Bun. (Oh bow, she didn't!)
Read more to learn why our easter basket must-have is BRIGHTEN YOU, the only purple shampoo that's actuallygood to use daily... and makes for aseriously cute easter basket addition! (Umm, hello?! BRIGHTEN YOU and a box of peeps?!)
Besides the meetings and ever-evolving research for the best blonde hair care line, our founders, Little E and Big E, are dedicated to helping contemporary women find the balance they need in their lives- and give them one less thing to worry about. Here's a little love note from them to you.
The Ohio State University has been conducting a study over the course of the last few months, testing the IQ of different hair colors via a clinical study group of 10,878 individuals. The results...
Over the course of the last few months, we've been hearing more traction about the correlation between genetics and gray hair. As we know, oxidation occurs due to salon visits and time- but couldgenetics also play a role?